Generate leads and sales using Google Ads.
A step-by-step guide to set up your Google Ads account the right way.
Optimise your ad spend
Get set up for success
Avoid common (money pit-falls
£149.00
Join the businesses that consistently win with Google Ads
Is your business running Google Ads and think they should perform better? Or are you thinking of doing it but don't know where to start? If yes, then this guide is for you. Google Ads has 50 variable settings. A lot can go wrong; however, a lot can go right if set up correctly. Created for detailing businesses, this step-by-step guide will show you how to maximise your returns with a one-time account setup optimisation.
Proven strategies to drive detailing enquiries and sales
Google Ads is not just about your business showing in search results. It is about when it does NOT show too. Optimising your budget spend and, in turn, results. This course will provide you with the knowledge and understanding of how Google Ads works and a proven strategy to help you drive your business enquiries and sales.
Benefits
Save hours researching how Google Ads works and learning how to set up a campaign for optimal performance.
Google Ads is a powerful and complex platform. Google Ads caters for thousands of different objectives, industries and geographies. We cut through the noise for your detailing business to the right strategy for success.
This course compiles all the best practices and outlines the best strategies to drive leads and sales for a detailing business.
Save money by only bidding on keywords which have a high chance of conversion.
Setting up a campaign always requires an element of optimisation to improve its performance. Rather than waste ad budget and time on testing different strategies, take the learnings from us and increase your chances of success.
What Does The Course Cover?
This course will give you an understanding of how Google Ads works and a step-by-step guide on how to set up a campaign and optimise it.
The modules within the course are listed below:
Overview
- Introduction to Google Ads
- Understanding the campaign structure
- Keyword targeting options
- Google Ads 'Smart Mode' and 'Expert Mode'
- Understanding the Google Ads auction
Planning & Strategy
- The strategic campaign structure
- Predicting campaign results
Setting up The Foundations
- Google Analytics: Introduction & installation
- Google Tag Manager: Introduction & installation
- Google Analytics: Setting up conversions
- Importing conversions from Google Analytics to Google Ads
- Call conversion tracking
Setup Process
- Keyword research
- Campaign Setup: Brand campaigns
- Campaign Setup: Services campaigns
Ads Copy Best Practices
- Ads copy best practice
- Call out extensions
Optimising campaigns
- Introduction to analytics
- How to optimise your Google Ads campaign
FAQs
Is this course suitable for complete beginners?
Yes. This course breaks down the theory and best practices of Google Ads into bite-size pieces of information.
The step-by-step guide on how to set up a campaign outlines what option to choose for each setting.
What is the format of the course?
The course is in a written format with supporting diagrams and screenshots. This makes it easy to go through the information at your own pace.
What if I have a question or need support?
If you have a question, post it to our Facebook group, and we will respond and provide as much support as possible. We want you and your business to succeed!
Can you set up the campaign for me?
We do offer a managed service. You can find out more here.
Is the campaign guaranteed to work?
In short, no. There are so many variables to make a campaign successful, including the website's quality, your business's reputation, and your service prices.
This course outlines proven best strategies to optimise your Google Ads campaign performance. Bringing the best possible traffic to your website for the lowest cost. It will be down to your website to persuade the visitor to enquire... We can help with that too. See our "Website" and "Landing Page" offering.
"There is a way of doing things and there is a way of doing things right. This is the right way for detailing businesses."
"I was spending so much budget on clicks which were never going to convert. This guide helped me to stop that."